Did you see the Black Rifle Coffee Story? It's OK if you didn't- I discuss the whole thing here.
The NY Times story:
https://www.nytimes.com/2021/07/14/magazine/black-rifle-coffee-company.html
Here is the Evan Hafer explanation video:
https://www.instagram.com/tv/CRfZSOwCSVn/
Follow up in Salon:
https://www.salon.com/2021/07/17/far-right-rushes-to-find-new-cup-of-joe-after-maga-friendly-black-rifle-coffee-denounces-extremists/
I promised I would show the two videos from the other night, (the rough-draft and the final draft) so here they are with a bit of explanation about how it all comes together.
“By the Numbers”
For those whom may be curious as to how much it costs to move 24+ tons across the continent?
Distance - 4,440.5 miles
Fuel - 428.71 gals of diesel
Cost - $1389.05
Mileage - 10.35 mpg (not bad for climbing the Rockies).
Picture: Atop the continental divide in Wyoming near Yellowstone.