This headline strikes me as a typical set up for a late night comedy monologue joke.
In this form of joke writing the news headline would be the set up and then the follow up would be the punchline. You have to kind of re-interpret or twist the headline to come to a silly or unexpected conclusion.
You could use the headline as-is as the set up, or you could re-word it to help your punchline.
Go ahead give it a try in the comments!
if you want to just brainstorm get a pad of paper and pencil and write down a bunch of ideas then put your favorite ones here I’ll do it too but I’m not gonna come in until I get some from you guys-
I just stumbled across this - I think it was some story that referenced Valiant Pharmaceuticals- and I said well, “Stuart Varney is a big fan of one of their products…”
I remember on the first take, I was rushing at the end and the way it turned out, made me laugh, so I just kept it in.
I showed it to Stuart later and he got to kick out of it